Sunil Venkayala

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With the standardization of the Java Data Mining (JDM) API, Enterprise Java applications have been given predictive technologies. Data mining is a widely accepted technology used for extracting hidden patterns from data. It is used to solve many business problems like identifying cross-sell or up-sell opportunities for specific customers based on customer profiles and purchase patterns, predicting which customers are likely to churn, creating effective product campaigns, detecting fraud, and finding natural segments. More and more data mining algorithms are being embedded in databases. Advanced analytics, like data mining, is now widely integrated with applications. The objective of this article is to introduce Java developers to data mining and explain how the JDM standard can be used to integrate this technology with enterprise applications. Data Mining Functions... (more)